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World Kitchen Changes Name to Corelle Brands

Posted by Amit Kararia on

Newly Created Corelle Brands to Serve as Corporate Parent for Iconic Brands

WKI Holding Company, Inc. (World Kitchen), a leading multinational manufacturer and marketer of housewares, announced it has changed its name to Corelle Brands Holdings Inc.  The move marks a key step in the company’s growth and development and comes less than one year after its acquisition by Cornell Capital, a New York-based private equity firm.

“This is an exciting new day for our company.  Moving forward with our brand portfolio aligned under Corelle Brands, a name that connects to one of our most recognizable and market-leading brands, is the next natural step in advancing our business.  We have a strong leadership team in place and a committed partner in Cornell Capital.  Together, there is a clear strategic vision for expansion and solid growth trajectory in North America, Asia Pacific, and key international markets,” said Kenneth G. Wilkes, President and CEO of Corelle Brands Holdings Inc.

The company manufactures and markets housewares products including iconic brands such as Corelle®, Pyrex®, Snapware®, Chicago Cutlery®, and CorningWare®, among others.  Many of the company’s brands have long histories as trusted names in the housewares industry, and can be found in millions of homes around the world.

“We have a renewed focus around our core brands and a commitment to building our competitive advantages – innovation, quality and service. We are making significant investments in new product development, process capabilities, and an integrated 360 consumer experience that will benefit both our company and our retail partners. Additionally, we are transforming our digital presence, as a purchase channel and as our leading means of brand engagement for consumers,” said Wilkes.

The new Corelle Brands name will make its industry debut this March at the International Home and Housewares Show where it is poised to share exciting new line introductions, particularly for its leading Corelle and Pyrex brands.

About Corelle Brands LLC
Headquartered in Rosemont, Ill., Corelle Brands LLC (the US operating subsidiary of Corelle Brands Holdings Inc.) and its affiliates manufacture and market products worldwide through a portfolio of well-recognized and respected brands, including under the Pyrex®, Corelle®, CorningWare®, Snapware®, Chicago Cutlery®, and Olfa® trademarks.  Corelle Brands and its affiliates employ approximately 3,000 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit www.corellebrands.com.

SOURCE Corelle Brands LLC


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